OHA Industry Deep Dive Survey – Ohio Haunters Association

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Haunt Overview & Scale

Tell us about your haunted attraction operation and its scope.

What type of haunted attraction do you operate? * ★

Indoor attraction Outdoor attraction Hybrid indoor/outdoor Multiple attractions Home haunt Professional attraction

Compared to 2024, your attendance was: * ★

Up significantly (20%+) Up moderately (5-19%) Flat (±5%) Down moderately (5-19%) Down significantly (20%+) New operation

What was your total estimated attendance in 2025?

Financial Health

How would you describe your haunt's overall financial health after the 2025 season? * ★

Very strong Strong Stable Tight Struggling In crisis

What were your top three expense categories in 2025? ★

Labor/Payroll Materials/Props Marketing/Advertising Insurance Rent/Mortgage Utilities Security Maintenance/Repairs Permits/Licenses Other

How much do you plan to invest in 2026? ★

Pricing & Revenue

What was your average ticket price in 2025? ★

What promotions or pricing strategies worked best in 2025? ★

Staffing & Operations

Did you have difficulty hiring or retaining staff and actors in 2025? * ★

No issues Minor issues Moderate issues Major issues Critical issues

Did staffing issues limit your operating nights or capacity? ★

Never Rarely (1-2 times) Occasionally (3-5 times) Frequently (6+ times) Constantly throughout season

Security & Safety

How many security incidents or troublemakers did you experience in 2025? (Approximate) ★

What additional support or resources would help improve security? ★

External Factors

How significantly did weather impact your 2025 season? ★

No impact Minimal impact Moderate impact Significant impact Major impact Devastating impact

What external factor had the greatest negative impact on your season? ★

Vendor Relations

How satisfied are you with current haunt vendors and retailers? ★

Very dissatisfied Very satisfied

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Would collective purchasing or negotiated discounts through OHA be valuable? ★

Very valuable Valuable Somewhat valuable Not valuable Already have good deals

Technology & Innovation

What technologies are you planning to adopt in 2026? ★

What marketing channels produced the best ROI? ★

Future Outlook

How confident are you in the future of the haunt industry in Ohio? * ★

Very pessimistic Very optimistic

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Do you see yourself operating your haunt five years from now? ★

Definitely yes Probably yes Uncertain Probably no Definitely no

What role should OHA play in supporting haunt owners? ★

What would make OHA indispensable to you as a haunt owner? ★

Final Reflection

What was the single biggest lesson you learned from the 2025 season? ★

What advice would you give new haunt owners entering the industry? ★

Is there anything else you believe the industry needs to confront or prepare for heading into 2026?

Haunt Owner Industry Deep-Dive Survey (2025 → 2026)